Jacob Schmidt joined IDC Nordic in January 2015 as Account Director. Jacob main responsibilities include all commercial aspects of IDCs Go-To-Market services including partner sales, product development and market communication. With a continuous changing and demanding market from both political, commercial as well as from key stakeholders - one of Jacobs’s main tasks is to keep all Nordic sales activities agile, intelligent and dynamic. Jacob has a long managerial, sales and communications experience within media and event industry from both Danish, Nordic and international positions. Jacob holds a Master of Business Administration from University of Leicester.